The Washington Post

Five things working journalists wish PR people knew

Here are a few tips from working journalists who spoke at the recent Association of American Law Schools (AALS) Annual Meeting in Washington, D.C. The session, “From Footnote to Front Page: Giving Journalists What They Want in Legal Commentary,” addressed the changing ways in which they access and use legal commentary. Assembled and moderated by Brian Costello of Loyola Law School, Los Angeles, the panel discussion included how PR pros can more effectively deliver to reporters and editors the information they need when seeking news analysis, with a focus on what role law review articles and other academic materials can play in shaping news coverage. Continue reading »